Do Freebies Attract Low Buyers or Clients Who Want to Buy Anything?
The Power of Freebies in Marketing
What ís the magic word in marketing? Yeah, that ís rightÖFREE! It ís the basic foundation of Marketing 101. That four-letter word captures attention, and spells success.
Now for the big question, Are you implementing it? Im talking about the real deal something that’s worth something just being given away, no strings attached and no hidden costs.
Overcoming the Fear of Giving Something Away
Chances are that your probably are afraid to really give something away. Heck, it costs a LOT of money to just throw products out the window to everyone who looks your way. We know how many people are out there like leaches, just looking for a handout, right? Would a restaurant owner be a fool to give away 1000 FREE lunches instead of trying to say in words when the tantalizing aroma, succulent tastes, and tasteful appearance can do convince in a way no words could ever? Sure, it might cost $5000, but how much higher would conversion rates be?
The Power of Freebies in Different Industries
It sure doesn’t take long to rack up a $5000 advertising bill with local TV and radio stations or the newspaper. Will they net as many converted consumers?
There is something you can give away that will have the same effect. Maybe it ís a free informational seminar, a free oil change, a free subscription, or a free haircut. The key is to get them in the door and wow them with the best you got to offer. Believe me, consumers know when they been handed cast-offs and when they have been wined and dined like royalty. You judge which is more effective?
In my 16 year career in sales I learnt how. In order to do this, you need to realize that there are two types of clients. Clients who never intended to buy and clients who are interested but have not sold yet. Your job as a business owner is to get the not-sold ones to buy through a series of promotions after the freebie. If you give a client who was intending to buy everything for free without inviting them to the next free step, it does not inspire them to take the next steps; they will just take it and leave.
Your job is to give your best and create opportunities for clients to get more with the next step. For example, my client attraction formula gives away what took me 10 years to learn in one short book. I give it all away. From there, I invite them to a free mini-course where they can learn about me. Then I offer a session. By the time the client has seen my program and its value, they are basically asking me how they can sign up without me having to really ask. If your offer and freebies have an ascension model, you won’t have to worry about the not-yet-sold clients taking advantage of your kindness.
H3: How to Attract the Right Customers and Avoid Frebbie Seekers
Most of us have come to expect the hidden agendas of giveaways. When we accept a gift, we’re looking for the catch. It ís a pleasant surprise to come across the real deal. We are taken aback. We scratch our heads and wonder, but deep inside there ís a warm fuzzy that sticks around. We remember genuine generosity!
The next time your looking for a way to increase revenue and are tempted to take the cheap way out, curb the urge. Go all out and treat your customers to an old-fashioned, honest-to-goodness FREE gift. Try and let go of the attachment work on your marketing and lead generation so your not sitting their counting who too your free stuff and didn’t. If you have constant traffic and leads coming in. that person who took your freebie may not be ready right now. Although with a good follow up sequence and a way to reignite desire they will remember you and come back.
Just remember that sometimes the biggest risks pay off big, and that risk takers often come out on top. Go the extra mile and stand out above the competition even if it scares you a little bit.
In conclusion, freebies can be a powerful marketing tool when used strategically. By offering something valuable without hidden costs, you can attract the right customers and create a positive impression. Remember not to be afraid to take risks and go above and beyond to show genuine generosity. Implementing a well-planned ascension model can also help you avoid attracting freebie seekers and instead attract clients who are willing to buy from you. So, embrace the power of freebies in your marketing strategy and watch your business thrive.
If you want to learn how to set up the fundamentals to 10 x your client signups . In my resources tab. You can grab the free guide. If I hear from you in future it will be nice to connect then.