Do I need to be a confident and charismatic speaker and event host and hold master classes and challenges to get clients?
Absolutely not. Here’s why: (Although- If you enjoy this, then do what you enjoy.) If you want a way to get clients without feeling overwhelmed the whole month and having a system that works on repeat, then I’ll need a second of your time to share my creative insights to better your experience during the month and give you back a little bit of balance and peace of mind.
Clients do not choose you based on how charismatic you are or how well you handle challenges or master classes.
There seems to be a perception that speaking and holding social challenges means you need to be the life of the party or have a charming personality.
Here’s the deal: when I used to hold meetups and master classes, I was the most straightforward person my clients ever met, yet I was warm, inviting, and friendly. I was not charismatic or charming, but I always delivered the truth, even if they didn’t like it, and always with compassion.
The second thing is that clients make decisions based on the fact that you understand them, get them results and are skillfully able to do something that activates something inside of them. Sharing it at the end. (Ps, a child can learn this skill.)
Here’s where traditional marketing goes wrong and limits the way you can deliver to an audience. Traditional marketing causes you to attract and pinpoint clients based on messaging that resonates with them.
A lot of master classes and challenges use storytelling to get the client over the line and help them make a decision to work with you.
Here is why stories sell:
Logic and education don’t sell? So a lot of coaches, entrepreneurs, and experts take this route as their other marketing channels stop working and it forces them to try and batch to get clients, at the expense of their own freedom, to be free from the business operations.
Do you know what sells? Imagination, showing, and inspiring the client that you can change their desired state.
So master classes and challenges can do this. However, their downfall is that the person running them is mentally tied to them.
You may feel overwhelmed, even panicked, every month as you try to bring in revenue while preparing to give a huge presentation.
Your mind goes:
“What happens if no one buys? What happens if I fail? What happens if they see I’m not this confident person I’m pretending to be?”
Your mind won’t be free for the whole month thinking about this.
If you desire to step off the overwhelm train and want to get clients without the overwhelm, without the month-long buildup on how your talk will go, without selling one too many, where you are the host having to sell and be the operation for your business, here’s what I do:
What do I help coaches and experts get? Clients without the hard work and overwhelm or losing your mind in the process. I’ve done the work for you.
I’ve used my 16 years of sales experience and my understanding of the human mind (15 years) to help clients choose you without even showing your face if you don’t want to, without even creating endless videos, without even being charismatic or feeling confident about speaking or holding events.
Here’s how,
You know what else gets your clients to feel immense desire without storytelling?
A unique, strong marketing strategy that not only attracts these clients from the get-go but also shows them how you’re uniquely positioned to help them as well as understanding what is important to this particular client—I’m not talking about the results your coaching or service gets, this is always the iceberg of the true reason. The transformation is used to attract them; it’s not what converts them.
Clients ask me, do I need to have a different solution to differentiate myself in a crowded market of other experts, coaches, and service providers? No, nope, nada.
Here’s what you must have: a unique story, a unique experience, and a unique process by which these clients can get results that make you different.
You are a different person than your competitor. As long as you don’t have beliefs like “I’m not enough,” which will drive you to copy exactly what your competitors are doing, as it will make you feel as though your unique way is inadequate.
You are a different person from your competition; you have a unique way. This is your difference, and I help you discover it and pack it with a marketing strategy that hits your ideal client between the eyes and pulls them into your business without you having to speak, be overwhelmed, lose balance, and have all your fears of speaking triggered throughout the month.
So if freedom is important to you as you originally set up your business to travel, or even spend more time with your family without the stress or you just truly want to live day to day without the excessive stress of responsibility.
Send me a DM to do a marketing audit of your business. I’m excited to offer a free personalized digital marketing audit and growth strategy. I’m only selecting three lucky ones.
Comment or send me a DM, and we can set up a time to begin getting you from invisible to clients wanting to work with you.